The conversation about AI and automation has been unavoidable for the past few months. ChatGPT broke through into mainstream awareness in late 2022 and suddenly everyone from tech workers to schoolteachers has an opinion on what it means.
I’ve been watching this from the perspective of a small gym operator and a coach who relies entirely on direct, in-person relationships. And I’ve been thinking about what it actually changes — and what it doesn’t.
What it changes: a lot of administrative and content-generation work can now be done much faster. Scheduling, basic communication templates, website copy, social media — these are going to get cheaper and faster to produce, which is a real advantage for small operators who don’t have teams behind them.
What it doesn’t change: the value of things that require presence. A coach can’t be automated. The relationship between a student and an instructor, the real-time feedback, the ability to read a room and adjust — that’s still entirely human.
If anything, I think the automation wave makes the in-person, small-scale, high-trust model more valuable, not less. When most services can be digitised and scaled, the ones that can’t become the differentiator.
That’s what we are. That’s what we’ll stay.
— Vince
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